Course Description :
Artificial Intelligence is the new trending skill to be learned in today's world, and it has an impact on everyone's lives in different forms. It is not only automating our tasks but also improving the efficiencies of the business. AI is driving Digital Transformation across various MNCs. The evolution of new digital models changes the existing ways of doing business. In recent times, companies are adopting Digital Marketing, which helps marketers drive better ROI. It contributes to personalizing the websites and applications and predicting the behavior of the consumer. With more data collected across online channels, it becomes easier for marketers to understand deeper about customers and run better campaigns to achieve specific and targeted results. This free course on "AI in Digital Marketing" brings the best of both worlds - AI and Digital Marketing. In this course, we will understand both Artificial Intelligence and Digital Marketing and explore the practical applications of AI in Digital Marketing.
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