Course Description

This free Brand Management course will begin with defining what Brand Management is and why one needs to build a brand. The course discusses various Brand Management types, Brand Elements that exist in today's time. The course discusses the different strategies to carry forward efficient brand management as you move forward. Before wrapping up this free course, you will understand the difference between Marketing and Brand Marketing and also understand the difference between a product and a brand. In the final leg of this course, you will be knowledgeable about the role of a Brand Manager. After the course, you have a proper understanding of brand management and how companies add value to their brand.