Course Description

 

Whether already working in the PR Role or interested in trying something entirely new, this public relations free course of charge can help you take that next important step toward the career of your dreams.

 

Public opinion is the single most powerful and influential factor in determining whether or not any business or organisation will succeed.  The same is true across private and public sectors alike – public opinion having the power to make or break a brand in record time.  Just as strong public opinion can propel a business to success in an instant, a poor reputation can have the exact opposite effect.  The Internet has made constant and aggressive reputation management more important than ever before - a process orchestrated and managed by PR professionals.